Sydney-based activist group White Activists for People of Colour has described the annual Black Friday shopping event as “racist”, claiming that it implies black people can only afford to buy goods when they’re on sale.

“We were so excited to find something new to be offended by on other people’s behalf,” one activist said. “We’ve planned a peaceful riot this afternoon and promise no flag will be left unburned until everyone thinks the way we do.”

Another group member also claimed the event should not have assumed the day’s unit of time as Friday.

“How can we know for sure that this particular moment of the rotation of the earth’s axis wants to identify itself as ‘Friday’?” the spokesperson said.

The whole event has been claimed as one of the greatest discoveries of offensiveness this decade.